Prince Alwaleed Bin Talal Alsaud, member of the Saudi royal family, drives a Rolls-Royce Phantom. The entry level version of the prince's car costs $246,000, while an upscale version a royal would surely need is a cool $447,000.
Ingvard Kamprad is the founder of Ikea and is worth an estimated $28 billion. But his ride of choice is as humble as the furniture he sells: a 1993 Volvo 240. If the car sold today, it would only be worth about $1500.
New York's mayor and financial data mogul Michael Bloomberg drives an Audi R8. The swanky car retails at $120,000 and goes from 0 to 60 mph in just 3.2 seconds.
Mark Zuckerberg is often seen in a black Acura TSX. The young billionaire has among the cheapest of the rides: the car is valued at about $30,000.
Laptop mogul Michael Dell drives an edgy, 2004 Porsche Boxter. Although a new model could cost you well above $80,000, you could buy this model used for under $20,000.
Microsoft's Steve Ballmer is one of the world's richest men but went for a fairly modest car. He's seen here with the CEO of Ford, taking possession of the Hybrid Fusion. The car retails for about $19,000--well within the budget for a new family car.
Nike founder Phil Knight has a $120,000 Audi R8. Knight, however, went for a bolder approach and got a black model with a contrasting silver sideblade. A Nike employee snapped his car, seen here, at the company's headquarters in Oregon
Super-rich clothier heir Francois-Henri Pinault shares this Lexus SUV with his gorgeous wife, Salma Hayek. New models run at about $40,000 without customizations.
Laurene Powell Jobs, widow of the legendary Apple founder Steve, drives a silver Audi A5 that's often seen parked outside the family's home in Palo Alto. As a billionaire, she can easily afford the $37,000 starting price.
Google tycoon Eric Schmidt has the most modest car of all: a Toyota Prius. The environmentally-friendly cars start at just $11,000. But don't expect it to last--Schmidt has often spoken about the automated cars of the future.
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